Tag: kamla pasand ads attract fine to Cricket Australia

Cricket Australia fined for Advertising ‘Kamla Pasand’!

Kamla Pasand labelled boundary ropes may attract a fine of upto $66000 on Cricket Australia by the Australian Federal Health Department. The advertisment of “Chaini” which is fancy-packed spit(tobacco) were visible in almost all the matches. The advertisment is a breach of 1992 Tobacco Advertising Ban Law. Kamla Pasand being a company which is also into manufacturing of chewing-tobacco hence legally the adverts should not have been entertained by Cricket Australia.

As per reports these ads were removed in the first test match between India and Australia following complaints about the ad against the 1992 tobacco advertising ban law. But they were back after the Indian High Commission reportedly assured the cricket board that the product was mouth-wash.
The most shocking part is when asked by Cricket Australia the ad was  allegedly translated in English as “Kamla likes fragrant Chaini mouth freshener”.

Well, Law breakers and manupulators find their ways out in the country , some way or the other but this time the limit was extended to a foreign country and at the end it is Cricket Australia which is likely to suffer by paying the penalty fee.