Do 'in-house SEOs' work in more pressure?

Thanks to the pressure and excitement of work at office,blogging has become a distant dream for me, these days. Political cartoons just do not click my brains anymore.At least,as of now. However,my job profile requires me to remain connected with the Digital Marketing World and Search Engine Optimization (SEO) is an integral part of the same and thought to share a toon on the same.

It happened so that while exchanging wisdom and knowledge with one of the in-house SEO professional of a mid-size company, I came to know the kind of pressure these in-house SEOs deal with trying to promote their brands online.Got to know how these SEOs are expected to be superheroes who are given the target to promote company brands online in real tiny budget. While companies in India (the small and mid-sized)still allocate a big budget for traditional marketing channels(which is obvious),they are always hesitant investing in online marketing channels. Thought, why not share it with my counted yet very lovely and inspiring readersΒ πŸ™‚ . Hence this cartoon.Hope it connects. πŸ™‚

Also I would love to share this article which nicely explains the pros and cons of hiring an Β ‘In-House SEO professional’ and an ‘SEO Agency’, for those who might be interested in knowing more about an in-house seo.

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15th Feb 2015Β 

Yet another incident inspired me to draw this cartoon on the kind of pressure In-House Search Engine Optimizers face in companies who newly venture into Online Business is they are looked upon as Super Heroes and expected to rank the hiring company’s business on 1st page, may be, the day they join!! πŸ˜€

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8 responses on “Do 'in-house SEOs' work in more pressure?

    1. My Say

      I still feel in-house SEOs are quite underpaid in India at least the ones within 3 years of experience and they are expected to promote a brand with almost negligible amount of budget.
      The ones who are really good SEOs prefer working as agencies charging huge amounts for their services. In any case,India needs half a decade more to give SEOs their ounce of importance. After all, SEOs are yet to get Official Certifications from some IIT or IIM πŸ˜€

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