Sahara Pulls-Out its Sponsorship from Indian Cricket

Sahara on Saturday, February 4th 2012, ended its over 10 year old sponsorship tie-up with the BCCI on grounds of denial of flexibility in IPL rules.IPL chairman and senior member of the BCCI, Rajeev Shukla, declared the incident unfortunate and also indicated the show will go on.
Sahara owns IPL Pune franchise and has decided to pull-out itself from the upcoming IPL tournament.
Well, Indian Cricket Fans, habituated with the Sahara logo on Team India Jersy would surely miss Sahara.

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